Vitis Anti-Stain

Orthodontic Toothpaste

Through filming and 3D animation, we used the interaction between the characters (dentist-patient) to immerse the audience in a striking 3D environment, illustrating what happens during the interaction of chlorhexidine with chromogens and bacterial plaque, and how the benefits of the product’s mechanism of action can help prevent these symptoms.

We proposed to the company to take a step further in visualizing its product and explaining the advantages of its mechanism of action as the only toothpaste designed to prevent stains while caring for the gums during antiseptic treatments.

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